Impacto da cultura organizacional na gestão de micro e pequenas empresas de Aquidauana-MS e Anastácio-MS

Abstract

This study aimed to analyze how organizational culture manifests in micro and small business in the municipalities of Aquidauana-MS and Anastácio-MS, examining its influence on management and organizational performance. The research adopted a qualitative-descriptive approach, using a semi-structured questionnaire as the methodological procedure. The data were subjected to simple descriptive analysis and content analysis. The main results indicate that values, beliefs, and cultural practices contribute to the development of organizational identity, as well as motivate employees and improve their performance. Organizational culture influences overcoming the challenges faced throughout the company's trajectory. The role of the founder or manager stands out as a central agent in the formation and development of culture, directly influencing the organization's results. The conclusions point out that a strong culture aligned with the company's objectives enhances its growth, highlighting the importance of leadership engagement in consolidating shared values. This study offers strategic insights for managers who wish to strengthen management through organizational culture.