PRÁTICAS DE GESTÃO NA AGRICULTURA FAMILIAR: O caso de ensino no sítio Santa Clara

Abstract

Walter is a family farmer who dedicates his life to Sítio Santa Clara, a small dairy farm built with much effort and daily work, and who finds himself in a dilemma. From sunrise to sunset, he cares for the animals, performs the milking, and ensures the delivery of good quality milk to the local dairy. Despite his dedication and tireless routine, Walter feels that something is preventing him from growing. His desire to see his production increase and his income improve is great, but the results don't seem to match the size of his effort. He has faced several challenges such as increased production costs and fluctuating income. Without organized records, relying only on scattered notes and his own memory, Walter realizes he doesn't know exactly where the farm's income is going. Faced with this scenario, he feels pressured to seek new management methods that can professionalize his activity and guarantee the progress he so desires. Faced with challenges, obstacles, and a desire to grow, he needs to decide what steps to take to transform Sítio Santa Clara into a more profitable and sustainable property, and finally achieve the success he has pursued for so long. This case is recommended for the disciplines of Financial Management, Cost Management, Entrepreneurship, and Agribusiness Management.