Finanças Comportamentais: um estudo comparativo utilizando a teoria dos prospectos com os alunos de graduação dos cursos de Administração e Ciências Contábeis da UFMS-CPNA

Abstract

This study analyzed the financial decision-making process of Business Administration and Accounting students at the Nova Andradina Campus of the Federal University of Mato Grosso do Sul, in light of behavioral finance and Prospect Theory. This quantitative and descriptive research was conducted with 37 students using a structured questionnaire inspired by Kahneman and Tversky's classic scenarios (1979; 2012). The results showed that students exhibited risk aversion in gain situations and a risk-seeking tendency in loss scenarios, confirming the presence of certainty and reflection effects. The framing effect was also identified, as the presentation of the questions directly influenced choices. Furthermore, a preference for safer and more predictable investments was observed. The results obtained reinforce the importance of considering behavioral aspects in academic and professional training, given that even future administrators and accountants are subject to cognitive biases in their financial decisions.