PLANO DE NEGÓCIOS: CH PNEUS CENTRO AUTOMOTIVO

Abstract

This final project aims to analyze the feasibility of establishing CH Pneus Centro Automotivo in the municipality of Chapadão do Sul, Mato Grosso do Sul, considering the growth of the automotive sector and the local demand for quality maintenance services. The study is based on the business plan concept proposed by SEBRAE (2013), which guides the structuring of businesses through the definition of objectives, strategies, and financial projections. The research adopted an applied and descriptive approach, based on a literature review, market research, and analysis of competitors and suppliers. Data collection was conducted through a structured questionnaire via Google Forms, obtaining 42 responses from potential local consumers, supplemented by the author's direct observations of the regional market. The results revealed a predominantly young audience, with incomes between one and three minimum wages, who prioritize quality products and services, in addition to valuing personalized service and the provision of complementary solutions, such as balancing, alignment, and oil changes. Financial analyses indicated high profitability (351,15%), profitability (36,32%), and a payback period of just 3 months and 13 days, demonstrating the economic viability of the venture. It is concluded that CH Pneus demonstrates competitive and sustainable potential in the local automotive market, offering an efficient business model focused on customer satisfaction and strengthening regional development.