Surdos Influencers: o protagonismo nas mídias digitais

Abstract

This study aimed to inform about Deaf Influencers who use media to convey information to the Deaf community, demonstrating the accessibility and visibility of these individuals in the media. Access to information is a fundamental right of citizens, and the media has a role in disseminating relevant issues that impact the lives of these individuals. Deaf Brazilians are a minority in the Brazilian Sign Language (Libras), and it is uncommon to see this language being broadcast in the media, as most television programs are designed for hearing and Portuguese-speaking people. The study indicates that the lack of communication accessibility for Deaf audiences in the media is still recurrent, making it necessary to rethink media productions for this audience, since broadcast channels do not offer Libras programming. It was found that the materials analyzed stand out for the representation of Deaf individuals as protagonists in content production. In this regard, it is understood that equal opportunities promote diversity in programming and the dissemination of Libras.