CNPJ DE BLOGUEIRA:Um perfil sobre quem informa e quem influencia; o que acontece quando o jornalismo encontra o Instagram

Abstract

This piece of work, developed as a final paper for the Journalism course at the Federal University of Mato Grosso do Sul (UFMS), entitled “CNPJ de blogueira” is a profile on the social network Instagram that seeks to explain the universe of digital influencers and how journalism is inserted into this environment. Four sources were interviewed: a digital influencer, two journalists who also work as digital influencers and a professor researching Communication Sciences, who investigates digital influencers. The profile, drawn up through bibliographical and documentary research and interviews with source-persons and experts, has 10 publications, divided between videos, illustrations and infographics. The content was divided into a presentation of the project, a presentation of the sources, the difficulties of the instantaneous nature of social networks in correctly gathering information and the pressure that influencers face having to appear every day. The final product can be accessed via the @cnpjdeblogueira profile.