PRÁTICA DO PROCESSO MOTIVACIONAL À LUZ DA TEORIA DE MASLOW, HERZBERG E VROOM

Abstract

This research goal to describe the motivational process adopted by a leather industry in the Ivinhema Valley, Mato Grosso do Sul, with the specific objectives of explaining the process and identifying the company's vision regarding its motivational actions. The research is qualitative, based on the participant observation of one of the authors who works at the company, allowing the collection of internal data and the detailed description of the actions implemented. The analysis was based on the comparison between the observed practices and the theories of Maslow, Herzberg, and Vroom. The results indicate that the company has several initiatives aimed at the well-being, recognition, and development of employees, although many of these actions are focused on meeting basic and operational needs, with less focus on aspects of self-realization and long-term motivation. It is concluded that, despite not adopting a formal theoretical approach, the company presents partial alignment with the models analyzed, with opportunities for improvement through strategies that strengthen continuous recognition, personalized rewards, and incentives for professional growth. The research contributes to the understanding of the role of motivational practices in the organizational environment and offers suggestions based on motivational theories for improving people management in medium-sized companies.