Podcast sobre influenciadores digitais de Campo Grande/MS

Abstract

The PodGabes podcast explores the journey of digital influencers from Campo Grande through the stories of four professionals: Glória Maria, Orlando Beraldo, Nadia Ayummi, and Bruna Gasparini. Set against the backdrop of the COVID-19 pandemic, it highlights the influence on the early stages and the rise of their careers on social media. Defined as a digital product in audio format, the podcast enables dynamic, accessible content dissemination aligned with the demands of the online audience. The result was the production of three episodes, each lasting 17 to 20 minutes, in which the interviewees discuss their professional experiences and the social responsibility of public figures on the internet. The choice of a podcast as the final project for the Journalism course reflects the intention to create content that prioritizes interviews, fluidity, and engagement—essential characteristics in a communication context focused on the digital environment. The results reveal that, in addition to driving the growth of social media during the pandemic, influencers began to reflect more on their social role and their impact on their audience. This work aims to contribute to understanding the dynamics of digital careers.