Proposta de melhoria no layout de um empreendimento varejista de roupas, sapatos e acessórios em uma cidade do Vale do Ivinhema

Abstract

The proposal to improve the physical layout of companies is based on the expectation of adding value to the product and consequently improving financial and economic results. The aim of this study is to present a proposal for improving the layout of a retail business located in the Ivinhema Valley region (MS). The methodological procedures include a case study with on-site visits to identify the current furniture layout models used in the enterprise under study. Based on the prior knowledge acquired and the circumstances presented by the company, a proposal was made for improving the layout, involving improving the arrangement of goods, optimizing space in the location and improving accessibility for any type of customer, with a view to improving customer service, adding value to products, increasing the company's revenues and its economic results.