Estratégias de competitividade da Raízen: uma análise abrangente no contexto do agronegócio e energia renovável brasileira

Abstract

This work analyzes the competitiveness strategies of Raízen, a joint venture between Shell and Cosan, which stands out in the Brazilian and international energy sector. Since its founding in 2011, the company has invested in infrastructure, technology and global expansion, consolidating its position as a leader in the production of ethanol and bioelectricity. The research addresses how Raízen adapts to market changes, considering economic, environmental, social and technological factors. Among its innovations, Raízen stands out for its second generation ethanol (E2G) and the diversification of energy sources, including solar energy. The company faces challenges such as complex regulation and competition with conventional sources, but adopts sustainable practices, such as circular economy and carbon capture, in line with the UN Sustainable Development Goals (SDGs). The results show that diversification and technological innovation are essential for Raízen's competitiveness in a sector in constant transformation. The research contributes to the understanding of the management of companies in the sugar-energy sector in a context of growing demand for sustainable energy solutions.