JORNALISMO LOCAL NO TIKTOK: como os meios Campo Grande News e Midiamax alcançam o público jovem na plataforma

Abstract

This study analyzed the presence and performance of the media outlets Campo Grande News and Midiamax on their TikTok profiles, aiming to understand how regional and local journalism adapts to the logic of short videos and the attention economy. The research is a qualitative case study that utilizes Content Analysis (Bardin, 2016) to examine 60 posts (30 from each outlet) published between September 5 and 22, 2025, adhering to a descending selection criterion to compose the analysis corpus. The theoretical framework discusses the influence of algorithms, informational personalization, and the transformations in news production and consumption within that environment. The analysis indicates that TikTok consolidates new forms of journalistic circulation, where engagement and visibility begin to guide editorial choices, challenging regional journalism to maintain relevance and credibility in the face of algorithmic dynamics.