Telenovela e memória midiática: a recepção da telenovela Pantanal

Abstract

The telenovela is one of the most significant formats of Brazilian television, standing as a cultural product of wide reach and social impact. Pantanal is a landmark in Brazilian teledramaturgy, whose first version, aired in 1990 by Rede Manchete, was remade in 2022 by Rede Globo. This study investigates how the audience received the new version, especially regarding the activation of the media memory of the original work. The aim is to understand the comparisons between the two productions, identifying specific aspects of engagement, perception, and interpretation. The research was conducted through focus groups, which made it possible to analyze reception practices, affective memories, identification processes, and the cultural circulation of the narrative. The results reveal that participants perceive the remake as an experience of reconnection with the past, valuing the landscape, characters, and soundtrack as triggers of memories and emotions. At the same time, they pointed to changes in consumption and interpretation dynamics, highlighting the active role of viewers in reconstructing the telenovela. Keywords: telenovela; remake; reception; media memory; Pantanal.