O código de Vênus - uma análise de como a comunicação visual da revista Vogue Brasil reforça estereótipos de beleza corporal femininos

Abstract

In recent decades, visual communication has become central to the construction and reception of journalistic narratives, especially in digital media and magazines. This monograph aims to understand how the visual communication used in the journalistic content of Vogue Brasil reinforces female body beauty stereotypes. The research is based on a visual analysis of five editions of the magazine published between 2021 and 2025, grounded in theoretical studies on visuality, editorial design, gender stereotypes, and the representation of the female body. Using a mixed quantitative and qualitative methodology, including bibliographic research and content analysis, this study examines how graphic elements—such as photography, typography, color, and composition—contribute to the reinforcement of idealized and normative visual standards. The work discusses the role of information design as a mediator of communicational experience and as a structuring tool of journalistic messages, which can also perpetuate exclusionary social imaginaries. This study offers a critical reflection on the role of visual journalism in the construction and perpetuation of gender and beauty stereotypes, considering fashion magazines as cultural artifacts that shape and reflect historically constructed ideals of femininity.