A educação social do jornal Tribuna para mulheres da sociedade Corumbaense de (1950-1964): uma análise teórico-crítica.

Abstract

This research investigates the content of the "Sociais" (Social) column published in the Tribuna newspaper, a major communication outlet in Corumbá from 1950 to 1964, through critical analysis. The column featured information on a wide range of topics, including: rules of social and individual etiquette; fashion trends; makeup techniques; advice for women on managing their relationships with their husbands; guidance on household management, such as childcare and stain removal; jokes; general trivia; and daily cooking lessons featuring sweet and savory recipes, appetizers, and main courses – all intended to enhance women's domestic skills. The study focuses on two key themes: the body and domestic labor. These themes are then analyzed in contrast to feminist periodicals of the same period, which presented these topics from markedly different viewpoints. This documentary study employs a critical qualitative approach and uses primary sources. It argues that education occurs not only through formal institutions but also through media like newspapers, which engage in educational and social mediation through such columns. Keywords: Tribune. Sociais columns. Gender. Social education. Critical description.