https://repositorio.ufms.br/handle/123456789/6145 Wed, 08 Apr 2026 22:41:22 GMT 2026-04-08T22:41:22Z https://repositorio.ufms.br/handle/123456789/14048 Título: DESAFIOS E OPORTUNIDADES DA SUSTENTABILIDADE NA AGROPECÚARIA: UM ESTUDO DE CASO NA JBS DE ANASTÁCIO - MS Abstract: This case study examines the main challenges and opportunities for sustainability in agribusiness through an analysis of the JBS unit in Anastácio-MS. The research identifies the company’s advances in traceability, circular economy practices, and resource efficiency, as well as persistent challenges related to monitoring indirect suppliers and reducing water and energy consumption. The study highlights opportunities for expanding transparency, adopting low-carbon technologies, and strengthening local sustainability strategies. The findings reinforce the importance of integrating innovation, governance, and environmental responsibility to promote sustainable development in the sector. Tipo: Trabalho de Conclusão de Curso Wed, 01 Jan 2025 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14048 2025-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/14047 Título: Impacto dos Programas de Fidelidade no Comportamento de Compra dos Consumidores em Aquidauana/MS: Um Estudo de Caso do Supermercado Atlântico Abstract: This article analyzes how the loyalty program Clube A of Supermercado Atlântico (Aquidauana/MS, Brazil) influences purchasing behavior and customer retention. A descriptive, quantitative case‑study design was applied, using a structured questionnaire. Findings reveal high awareness and adherence to the program, with exclusive discounts as the main driver and personalized offers increasing engagement. Improvements are recommended regarding digital accessibility (especially for older users), reward diversification and rule clarity. We conclude loyalty relies on immediate economic benefits combined with experience and personalization, underscoring the strategic role of loyalty programs in local retail. Tipo: Trabalho de Conclusão de Curso Wed, 01 Jan 2025 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14047 2025-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/14020 Título: ADOÇÃO DE TECNOLOGIAS AGRÍCOLAS NA PRODUÇÃO AGROPECUÁRIA: UM ESTUDO DE CASO NA FAZENDA IGUAÇU NO MUNICÍPIO DE AQUIDAUANA/MS Abstract: The present study aims to analyze the adoption of technological innovations and management practices at Fazenda Iguaçu, located in the municipality of Aquidauana/MS, highlighting its contribution to productivity and agricultural management. The method used was a qualitative case study, with semi-structured interviews applied to the general manager and the owner, in addition to direct observations of the productive practices.The results demonstrate that the farm adopts conventional and incremental technologies, such as soil correction and fertilization, the use of seeds with biotechnology, crop-livestock integration (ILP), fixed-time artificial insemination (ATF), and basic management software. These practices contributed to the increase in productive efficiency, the standardization of the herd, and the sustainability of operations.It is concluded that, although Fazenda Iguaçu does not yet utilize advanced digital tools from Agriculture 4.0, the gradual adoption of innovations compatible with its technical and economic reality represents a clear example of the technology diffusion process described by Rogers, especially regarding the perception of relative advantage and the search for long term sustainability. Keywords: innovations; technology diffusion; crop-livestock integration; artificial insemination; sustainability. Tipo: Trabalho de Conclusão de Curso Wed, 01 Jan 2025 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14020 2025-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/13906 Título: A APLICAÇÃO DA ANÁLISE SWOT NA EMPRESA DE CERÂMICA VISTA ALEGRE, EM MIRANDA/MS. Abstract: The present Course Conclusion Work (TCC) aimed to analyze the competitiveness level of Cerâmica Vista Alegre, located in Miranda/MS, through the construction and application of the SWOT Matrix. Given the competitive scenario of the ceramic sector, the research sought to diagnose the company's strategic situation, identifying its internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats). The methodology employed was qualitative and exploratory, using a case study to deepen the investigation into the organization's reality. The results revealed that the company's main Strength is the consolidated management experience and the positive perception of customers regarding product quality (brick, slab, and roof tile cap), while the central Weaknesses lie in the lack of quality certifications, the technological challenge in specific processes, and the unspecialized workforce with high turnover. The analysis confirmed that the Local Monopoly (being the only ceramics company in the city) is the main advantage of the company, but concluded that the SWOT Matrix is an essential tool for strategic planning, providing subsidies for Cerâmica Vista Alegre to formulate internal development strategies (training and innovation) to mitigate risks and capitalize on its competitive advantage. Tipo: Trabalho de Conclusão de Curso Wed, 01 Jan 2025 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/13906 2025-01-01T00:00:00Z