https://repositorio.ufms.br/handle/123456789/6040 Thu, 23 Jul 2026 01:23:21 GMT 2026-07-23T01:23:21Z https://repositorio.ufms.br/handle/123456789/14617 Título: MOTIVAÇÃO NO LOCAL DE TRABALHO: UMA ANÁLISE ENTRE EMPRESAS PÚBLICAS E PRIVADAS EM NOVA ANDRADINA- MS Abstract: Motivation is defined as a process responsible for the persistence and intensity that comes from a human being's efforts to achieve a goal, involving material, social, or psychological factors. Thus, this study aims to identify and compare the level of employee motivation in public and private companies located in Nova Andradina, MS. To this end, exploratory research and a literature review were conducted, including data collection via a questionnaire. A key finding is that motivation remains an area for improvement in both public and private companies, as several factors show negative satisfaction levels that currently affect—or may potentially affect—employee performance. Tipo: Trabalho de Conclusão de Curso Thu, 01 Jan 2026 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14617 2026-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/14612 Título: PERCEPÇÃO DOS TRABALHADORES EM RELAÇÃO AOS INCENTIVOS SALARIAIS NO MUNICÍPIO DE NOVA ANDRADINA - MS Abstract: In an increasingly competitive environment, companies seek strategies to motivate and retain their employees, with compensation incentives serving as one of their tools. This study analyzed the perceptions of workers from different employment sectors in the municipality of Nova Andradina (MS) regarding salary incentive plans. To this end, a bibliographic and exploratory study was conducted using a quantitative statistical method with non-probabilistic convenience sampling. The results indicated that although incentives are considered important for motivation and talent retention, productivity, and organizational competitiveness, it was concluded that many respondents reported that the companies where they work do not utilize this compensation system. Tipo: Trabalho de Conclusão de Curso Thu, 01 Jan 2026 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14612 2026-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/14611 Título: ANÁLISE DE FATORES: OS INFLUENCIADORES DIGITAIS PELA ÓTICA DOS UNIVERSITÁRIOS DE NOVA ANDRADINA-MS Abstract: Faced with the constant social transformations driven by the rise of the internet, business administration professionals are compelled to seek innovative methods that ensure organizational effectiveness with consumers and market competitiveness. Evidence of this is the significant increase in investment in areas such as mobile communication, e-commerce, and, notably, influencer marketing. Therefore, this study aims to analyze how students at the Federal University of Mato Grosso do Sul, specifically at the Nova Andradina campus, evaluate the credibility and quality of content produced by digital influencers, while examining the geographic factor and its impact on consumer relations. To this end, applied quantitative research was conducted to collect primary data and observe the situation from an empirical perspective. The results revealed a skeptical audience that values expertise and technical quality over local proximity, leading to the conclusion that national influencers exert a greater impact on psychological identification and purchase intention. Keywords: Digital Influencers. Purchase Intention. Influencer Marketing. Quality. Tipo: Trabalho de Conclusão de Curso Thu, 01 Jan 2026 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14611 2026-01-01T00:00:00Z https://repositorio.ufms.br/handle/123456789/14424 Título: O capital humano e a sua relação com o desempenho organizacional Abstract: The article aims to analyze the relationship between human capital and organizational performance, highlighting the importance of people management and training as instruments of continuous development and competitive advantage. Based on a literature review supported by authors such as Chiavenato (2014), Ferreira et al (2012), Jabbour et al (2012), and Lizote et al (2017), it was possible to understand that human capital constitutes one of the main assets of organizations, being a determining factor for value creation and the achievement of sustainable results. Tipo: Trabalho de Conclusão de Curso Thu, 01 Jan 2026 00:00:00 GMT https://repositorio.ufms.br/handle/123456789/14424 2026-01-01T00:00:00Z